Podcast – Know Your Market 101

Consider that great marketing can make any product or service fascinating. Anticipate the epic results when expert marketing connects with superior execution! The American Marketing Association – Inland Empire Chapter through their podcast series promotes market experts who share their insights and stories on how they build incredible businesses. In episode, “Know Your Customer 101” Norm Pelzer, CEO/ Publisher of Riverside Living Magazine, reveals how he discovered a unique opportunity in a highly coveted, affluent market niche. Sharing insight on how he combines strategy and execution to satisfy his assorted stakeholders, Norm offers a path to communicate value, impact his customers, and operate an enviable, growth-focused enterprise. Listen in!

A good business story is important, but delivering tangible marketing results is essential!

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