Category: Event

5th Annual Inland Empire Mingle Bells Party

The holiday season is the time for hustle, bustle and spending. Marketers, like everyone else, are barraged by advertising and marketing messages that insult their finely polished business talent. And, in the middle of the insanity, holiday parties keep popping up that offer zero ROI on professionals’ highly valued time. However, imagine a scenario where Read More…

Multi-Million Dollar Brand Backstory

Any marketer with a dream and a business card firmly believes that “Multi-Million Dollar Brand” rolls right off the tongue. Honest marketers will also tell you that delivering on that statement is very difficult. However, Michael Schaffer, CEO of Echo-Factory, Inc. has managed to deliver on that goal multiple times. Furthermore, he willingly shares how Read More…

Famous Marketing WINS & FAILS

“Everybody has a plan until they get punched in the mouth.”, according to former heavyweight champion Mike Tyson. While successful marketing campaigns include great plans and masterful execution, they do not need to end in violence. They should result in increased market awareness, better communication, and ultimately increased revenue. The American Marketing Association – Inland Read More…

How much is a video worth?

If a picture is worth a thousand words, how much is a video worth? The American Marketing Association – Inland Empire Chapter continues its duty to bring tools to this area’s marketers and entrepreneurs so they can sell more. Market research shows that if the Inland Empire was a state its population would surpass 23 Read More…

What’s In It For Me?

“The getting is in the giving” represents timeless advice attributed to legendary advice columnist, Dear Abby. So, what does that have to do with marketing? Fundamentally, business works when one party gives something of value and the other party receives something of value. Then, marketing kicks in when the selling party has to communicate to Read More…

Marketing Experts Giveback: Ask-Receive-Achieve

Marketing Experts Giveback: Ask-Receive-Achieve April 25 @ 5:30 pm – 8:30 pm SPECIAL: Free for Non-Profit Organization Professionals $0 for non-profit members – $15 for students – $20 for for-profit members – $25 for non-members Growing a nonprofit organization is hard!! The mission is essential. The budget is tight. Achieving organizational goals is seemingly impossible. These challenges Read More…