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[Webinar] Demographics and Audience Analysis: Using Mapping Software to Understand Your Customers
June 18 @ 12:00 pm - 1:00 pm
Every good marketer begins their process by identifying their audience. They ask, “Who is this message for? Who am I targeting?” In most of these instances, location affects not only where you’re going to sell or advertise, but also the characteristics of the audiences that will see your messages. If you understand your areas of interest and the people in those areas, then you can better market to them, stock the right products, shift your focus if necessary, and develop targeted personas.
In this webinar Jordan Cullen, a Group Product Marketing Manager at Esri, will be covering how organizations, both large and small, are using ArcGIS Business Analyst to identify areas of interest, understand the potential customers in these areas, and use demographics to make decisions.