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Email Marketing: From Basics to Advance
September 19, 2019 @ 11:00 am - 12:00 pm
Whether you are just starting out with email marketing or you have been doing it for years, this webinar is for you! Ama-IE experts, Carlos and Niki, will be covering everything from how to set up an email marketing tool all the way to tips on how to use reporting and metrics to improve your metrics.
- How to set up an Email Marketing tool
- Email Design Tips – designing mobile first
- Email Best Practices – what you should know
- Deliverability vs Delivery – how to land in the inbox
- Reporting and Metrics – how to improve open rates and conversions (SALES!)
- Using Video, HTML, Countdown Timers, Animated Images, etc.
About the Speakers:
Carlos Vega—Carlos is an experienced digital marketing professional with a passion for customer success and a demonstrated history of working in the entertainment industry. He is currently a Sr. Manager, Digital Marketing at Ticketmaster and is responsible for the email consulting efforts of over 500 Ticketmaster clients ranging from small music venues to professional sports teams. He also leads the development of new software features and functionality and helps clients and organizations meet their marketing needs with the goal of driving more ticket sales.
Nikita Pacheco—Nikita is the Visionary and President at Kulture Konnect, Inc. She dreamed up the business plan as her senior project before graduating with high honors from the Art of Institute of California – Orange County. Since then she has built up the company with her hard work and tenacity one year at a time. With over 13 years in business, she has proven that she can create a successful, long-lasting marketing agency that sticks with their clients over the long haul.