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Branding

November 18, 2020 @ 12:00 pm - 1:00 pm

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Your American Marketing Association – Inland Empire Chapter brings two brand development experts to you! Join us as we host a moderated panel with Mollie Young, Founding Principal of Nametag International in Minneapolis, and Judy Johnson, Principal of The Brand Partnership in Los Angeles. Whether you are looking for personal or organization brand growth, these specialists will share experience and insight relevant to your goals!

  • What is a brand?
  • What is a corporate brand?
  • Why your logo is not your brand
  • Cancel culture
  • How to separate personal from professional
  • Aligning the mission to the brand
  • Open Q&A session

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About the Speakers:

Judy Johnson is the founder and lead principal of The Brand Partnership, a marketing, brand strategy and public relations consultancy based in Los Angeles, California. A senior executive in the marketing and communications industry with more than 35 years’ experience, Judy has worked in-house as a CMO, in leadership roles at several global agencies, and now as the head of her own company. Judy founded The Brand Partnership to directly work with C-suite clients in the areas of brand strategy, marketing, and public relations in late 2016. Judy serves as the lead strategist for her clients in developing meaningful, distinctive and ownable brand communications. Work includes research, positioning, brand strategy, identity, voice, marketing, and public relations. Judy understands we live in an omni-channel world and helps her clients build awareness, trial, and advocacy across a wide variety of channels. Judy was previously the Chief Marketing Officer for Caruso, a leading real estate development and retail company led by Rick Caruso and Western Region President of Golin in the 20 years prior to starting her own business. Clients have included Amazon, Casa Pacifica, Cold Stone Creamery, Disney, Dole, Farmer John, Kaiser Permanente, Mamba Academy, McDonald’s, Princess Cruises, Spring Education Group, Toyota, University of Redlands, Yahoo!, and dozens of others. Judy holds a bachelor’s degree from UCLA and has been an adjunct professor at USC for several years.

Mollie Young co-founded Nametag® International, Inc. in 1987. Nametag International is a globally recognized firm providing clients with the highest quality brand strategy and naming, and has been featured as brand experts in the Wall Street Journal, Fortune, USA Today, Success, as well as at numerous industry and marketing conferences and on media broadcasts.

As a Founding Principal, Mollie has been defining and redefining some of the world’s leading brands for the past 30 years. Her leadership and expertise infuse each project with senior-level attention and experience. Mollie has deep brand marketing experience working with Fortune 100 and Fortune 500 companies. She specializes in the development of global brand and nomenclature strategy and is responsible for client/project continuity. She also serves as the day-to-day contact on every project and will lead the strategic effort, as well as coordinate all team communication.

Details

Date:
November 18, 2020
Time:
12:00 pm - 1:00 pm
Website:
https://events.r20.constantcontact.com/register/eventReg?oeidk=a07ehcqic1dde145393&oseq=&c=&ch

Venue

Online

Organizer

AMA-IE
Phone:
71441
Email:
info@ama-ie.com
Website:
http://www.ama-ie.com