What’s In It For Me?

“The getting is in the giving” represents timeless advice attributed to legendary advice columnist, Dear Abby. So, what does that have to do with marketing? Fundamentally, business works when one party gives something of value and the other party receives something of value. Then, marketing kicks in when the selling party has to communicate to Read More…

Marketing Experts Giveback: Ask-Receive-Achieve

Marketing Experts Giveback: Ask-Receive-Achieve April 25 @ 5:30 pm – 8:30 pm SPECIAL: Free for Non-Profit Organization Professionals $0 for non-profit members – $15 for students – $20 for for-profit members – $25 for non-members Growing a nonprofit organization is hard!! The mission is essential. The budget is tight. Achieving organizational goals is seemingly impossible. These challenges Read More…

American Marketing Association – Inland Empire Gives Back

Every professional association has a duty to give back to its community. One of the best ways to do so is to support a local nonprofit that aligns with the association’s mission in order to provide greater exposure in recruitment and fundraising efforts. The American Marketing Association-Inland Empire (AMA-IE) chapter is made up of a Read More…