5th Annual Inland Empire Mingle Bells Party

The holiday season is the time for hustle, bustle and spending. Marketers, like everyone else, are barraged by advertising and marketing messages that insult their finely polished business talent. And, in the middle of the insanity, holiday parties keep popping up that offer zero ROI on professionals’ highly valued time. However, imagine a scenario where Read More…

Podcast – Know Your Market 103

The American Marketing Association – Inland Empire Chapter through their podcast series promotes local marketing experts who share their insights and stories on how they build incredible businesses. In this podcast, Kara Adams, Vice President of Marketing for Altura Credit Union, is the guest for The American Marketing Association – Inland Empire Chapter. Kara shares Read More…

Multi-Million Dollar Brand Backstory

Any marketer with a dream and a business card firmly believes that “Multi-Million Dollar Brand” rolls right off the tongue. Honest marketers will also tell you that delivering on that statement is very difficult. However, Michael Schaffer, CEO of Echo-Factory, Inc. has managed to deliver on that goal multiple times. Furthermore, he willingly shares how Read More…

Podcast – Know Your Market 102

Consider that great marketing can make any product or service fascinating. Anticipate the epic results when expert marketing connects with superior execution! The American Marketing Association – Inland Empire Chapter through their podcast series promotes market experts who share their insights and stories on how they build incredible businesses. The American Marketing Association – Inland Read More…

Famous Marketing WINS & FAILS

“Everybody has a plan until they get punched in the mouth.”, according to former heavyweight champion Mike Tyson. While successful marketing campaigns include great plans and masterful execution, they do not need to end in violence. They should result in increased market awareness, better communication, and ultimately increased revenue. The American Marketing Association – Inland Read More…

How much is a video worth?

If a picture is worth a thousand words, how much is a video worth? The American Marketing Association – Inland Empire Chapter continues its duty to bring tools to this area’s marketers and entrepreneurs so they can sell more. Market research shows that if the Inland Empire was a state its population would surpass 23 Read More…

What’s In It For Me?

“The getting is in the giving” represents timeless advice attributed to legendary advice columnist, Dear Abby. So, what does that have to do with marketing? Fundamentally, business works when one party gives something of value and the other party receives something of value. Then, marketing kicks in when the selling party has to communicate to Read More…

The Future of Marketing

AMA 4 Under 40 AMA recipient, Gareth Davies, CEO & Founder of AdBrain discusses the future of marketing, the customer journey through an omni-channel world and the future state of artificial intelligence. Read More…

Marketing Experts Giveback: Ask-Receive-Achieve

Marketing Experts Giveback: Ask-Receive-Achieve April 25 @ 5:30 pm – 8:30 pm SPECIAL: Free for Non-Profit Organization Professionals $0 for non-profit members – $15 for students – $20 for for-profit members – $25 for non-members Growing a nonprofit organization is hard!! The mission is essential. The budget is tight. Achieving organizational goals is seemingly impossible. These challenges Read More…

American Marketing Association – Inland Empire Gives Back

Every professional association has a duty to give back to its community. One of the best ways to do so is to support a local nonprofit that aligns with the association’s mission in order to provide greater exposure in recruitment and fundraising efforts. The American Marketing Association-Inland Empire (AMA-IE) chapter is made up of a Read More…